Sixth “W” Smart but of a Different Level

For Article: The New "Sixth W"
Posted by Jane Abao 12/26/2007 8:59:55 PM

Yes, that’s smart! “What’s next” as the sixth “W” of Rich Boehne, that is. Too often, we deal with just reproductions of events. Highlighting on what’s next gives the reader a view on future plans and perspectives. It gives reporters outside of the organization an idea on what to watch out for. Once the “What’s next” is given, it behooves the subject of news to realize the “What’s next” as announced and as expected by the audience or readership. The problem with this is that the “What’s next” is of a different level. It has not yet happened and subject to time and its vagaries – and the audience may mistake it for fact.